Gaul TV ad gold gold coin increases 7%

Gaul's TV ad revenue rose 7% with a record 8.6 billion ($11 billion) this season, according to media monitoring company Yacast. France's dynamic digital terrestrial TV market, second only to the U.K. if this involves maturity, taken care of for your TV sector's increase in ad trading, according to Francois Lienard, mind of Yacast's advertising monitoring. "The figures underscore a really in comparison French TV landscape: while DTT channels are actually getting in bigger entrepreneurs plus much more revenue, the look is less rosy for older terrestrial channels -- particularly TF1 and M6," Lienard mentioned. Ad revenue at DTT nets elevated 23% to $4.19 billion while ad time rose 1%. Ad revenue within the older channels, particularly TF1 and M6, went lower 1% to $6.8 billion and ad time fell 4%. "These channels are actually hurt with the economic decline, which has degraded prices discussions, together with the crowd fragmentation created by DTT channels, as well as the competition together with other media for instance radio as well as the Internet," Lienard mentioned. Paybox Canal Plus created more ad gold gold coin this season: up 8% to $222 million or even more 1% in ad time. American skeins came the greatest ad revenue, with "The Mentalist," "Grey's Anatomy," "Criminal Minds" and "CSI" leading on TF1. Contact the number newsroom at news@variety.com